Striving for
our customers'


Business areas

Marketing Services

In 2013, the business area’s net revenue was EUR 44.7 million (EUR 32.9 million). The consolidation of the Klikki Group, which was purchased in June 2012, throughout the financial year increased this business area’s revenue significantly. In addition, the Citat companies and Mods AB reported increased revenue in comparison with the reference period, as their customers increased investments in digital marketing communications in particular.

The business area’s operating profit was EUR 1.1 million (loss EUR 1.1 million). Profit in Sweden improved significantly because the previous year’s profit was affected by the costs of adjustment measures. In Finland, business was also profitable and developed according to plans.

In the Marketing Services business area, the Group increased its holding in the Ukrainian company Citat Ukraine LLC by 10 percent to a full 100-percent ownership.

Marketing Services comprises: Citat Oy and Klikkicom Oy in Finland; Citat AB, KliKKi AB, Mods Graphic Studio AB and associate company Brand Systems International AB in Sweden; Citat Ukraine LLC in Ukraine; Klikki ApS in Denmark and Klikki AS in Norway.

Net revenue (M€) 44.7 32.9
Operating profit/loss (M€) 1.1 -1.1
Employees (average) 214 186

Integrated marketing communication

A next generation digital marketing company

Beautiful images and smart solutions

Linking competence,
processes and digital resources

Editorial Communication

In 2013, the business area’s net revenue was EUR 10.9 million (EUR 14.8 million). Net revenue declined from the previous financial year after a major customer of JG Communication AB reduced its purchasing of communications services in late 2012.

The business area's operating profit was EUR 0.7 million (EUR -1.3 million). The result improved noticeably thanks to the streamlining measures implemented in December 2012. The previous year’s result included non-recurring items related to these measures to a total of EUR 1.7 million.

The business area comprises JG Communication AB in Sweden. 

Net revenue (M€) 10.9 14.8
Operating profit/loss (M€) 0.7 -1.3
Employees (average) 75 107

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In 2013, the business area’s net revenue was EUR 14.4 million (EUR 15.4 million). Both Edita Publishing Oy and the National Centre for Professional Development in Education Educode Oy reported decreased revenue in comparison with the previous year. Educational institutions cut back on book purchases due to municipalities’ economic problems.

The business area’s operating profit was EUR 2.6 million (EUR 2.4 million). Edita Publishing Oy’s profit declined from the previous year, whereas that of the National Centre for Professional Development in Education Educode Oy improved significantly thanks to the streamlining of its operations.

The business area comprises Edita Publishing Oy and the National Centre for Professional Development in Education Educode Oy in Finland. 

Net revenue (M€) 14.4 15.4
Operating profit/loss (M€) 2.6 2.4
Employees (average) 87 90
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Print & Distribution

In 2013, the business area’s net revenue was EUR 53.0 million (EUR 52.8 million). In Finland, revenue decreased 10 percent from the previous year due to the structural reform of the print markets and tightened pricing competition. In Sweden, revenue increased by 19 percent as the result of mergers and acquisitions.

The business area’s operating profit was EUR 2.3 million (EUR -1.4 million), which is up EUR 3.7 million from the previous year. The Finnish operations were profitable and demonstrated a significant improvement thanks to the timely implementation of adjustment measures. Profit also improved in Sweden, where the result includes a significant amount of non-recurring items. In Sweden, EUR 1.5 million (EUR 1.2 million) of one-time profits were entered in the accounts for VAT returns from previous years.

In the business area, a new company, Edita Bobergs AB, was formed on October 1, 2013, as the result of the merger of the subsidiary Edita Västra Aros AB and associate company Edita Bobergs Förvaltnings AB. The Group’s holding in the new Edita Bobergs AB is 67.2 percent.

In 2013, the business area comprised  Edita Prima Oy in Finland as well asEdita Västra Aros AB, Sandvikens Tryckeri AB and  Edita Bobergs AB in Sweden.

Net revenue (M€) 53.0 52.8
Operating profit/loss (M€) 2.3 -1.4
Employees (average) 253 283


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Corporate governance

Corporate governance principles 2013

Nordic Morning Plc is a Finnish public limited company that is 100 percent owned by the Finnish State. Its corporate governance system complies with the laws of Finland, the company's Articles of Association, and, where applicable, the corporate governance recommendations concerning publicly listed companies.

Corporate governance principles »

Board of Directors 31.12.2013

Management team 31.12.2013


It isn’t rocket science
– seriously

Deirdre P. Doyle, Technical
Writer, JG Communication AB:

"There is nothing so complicated
that it cannot be explained in simple
terms for people to read, enjoy and
think “wow, that’s really interesting.”

Read the whole article »

Always-on – in the heart
of digital existence

Jukka Sundquist, Managing
Director, Klikkicom Oy:

"The Always-on service ensures
that customers find the company’s
website and are able to find the
information or carry out the
transaction they need, regardless
of the time."

Read the whole article »

Digital solutions enrich
learning materials

Hanna Sokratous, Publishing
Manager, Edita Publishing Oy:

"The benefits of the digital book
will be highlighted as the use of
digital solutions becomes more 

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A truly Nordic

Lotten Hellström,
Project Manager, Citat AB:

"Citat is helping SEB Kort to market
25 different types of credit cards,
for example Eurocard, Mastercard
and Diners Club in the Nordic

Read the whole article »